Social Media Trend Predictions

It has become increasingly more important for businesses to invest in social media for promoting their products or services and for communicating with customers. In time, businesses won't be able to afford NOT to use social media for marketing.

In 2012, more businesses should be paying closer attention to blog posting, content marketing and interacting with customers through networks like Facebook and Twitter.

Of course, while social media has always traditionally been embraced by the B2C (business-to-consumer) sector, it's also expected that B2B (business-to-business) branding through social media will experience significant growth 2012.

Read this and more Social Media Trend predictions on About.com

Mobile websites

I am really impressed with www.dudamobile.com. Take a look for yourself if you are keen to create a mobile version of your website.

Measuring your websites success

Google analytics is a great (free) tool to measure visits to your website but unless these translate into sales or enquiries do the hits really matter?

One client of mine always asks her customers how they found out about her business and what they thought of her website?

This has to be the most effective way of measuring the success of your website. Simple but effective.